Churches today face a myriad of challenges that demand thoughtful solutions and strategic action to thrive in an ever-changing cultural and spiritual landscape. From declining attendance to supporting pastors, addressing these priorities is essential to building healthy congregations and fostering growth. In this webinar, a panel of Lifeway employees explore five key priorities that can help churches overcome obstacles and flourish.
1. Evangelism: Growing the Church
Evangelism remains central to church growth, yet many congregations struggle to inspire members to actively share their faith. Research reveals that while two-thirds of Americans are open to spiritual conversations, churchgoers seldom initiate them. Churches can reignite evangelism by encouraging relational outreach, equipping members with confidence to take “no” for the team, and fostering trust-based discussions that reflect the transformative power of the gospel.
"While the Great Commission task is one where we're sending missionaries to the ends of the Earth to share the Gospel, we also have to understand that we need to be sharing the Gospel in our local community because we have many, many neighbors who are not believers."
Scott McConnell
2. Overcoming Apathy
Apathy is becoming increasingly common among church members, with fewer individuals attending regularly or engaging deeply. Pastors can combat apathy by casting a compelling and clear vision that inspires commitment and purpose. As Brian Rose from LifeWay’s Oxano team advises, vision clarity enables congregation members to identify their role in the church’s mission, making participation more personal and powerful.
3. Prioritizing Discipleship
Small groups are essential for spiritual growth, yet participation is on the decline. Effective discipleship pathways must address members’ unique needs at every stage of their faith journey. From clear communication about group options to providing spaces for meaningful connections, churches can foster deeper engagement and cultivate discipleship within the community.
4. Reaching the Next Generation
Millennials and Gen Z are seeking belonging and identity, often outside traditional church settings. Churches must create welcoming environments and build intentional relationships to meet these needs. Using strategies like LifeWay's FLIP framework—Friends, Leaders, Influencers, Pastors—can ensure younger generations feel valued and connected while embracing their identity in Christ.
"An aging church is often a church that has decided not to reach the next generation."
Mark Crosston
5. Promoting Pastor Well-Being
Pastors often face stress, discouragement, and burnout while prioritizing their congregations over their own well-being. Encouraging self-care, setting boundaries, and fostering friendships are vital steps to maintain emotional and physical health. A healthy pastor is key to leading a thriving church, exemplifying balance and resilience for their congregation.
By addressing these five priorities—evangelism, apathy, discipleship, next-generation outreach, and pastor well-being—churches can navigate current challenges and build a foundation for growth and vitality. Applying practical strategies and fostering a spirit of collaboration will enable congregations to thrive in their mission to make disciples and glorify Christ.
Watch the full webinar below. (1 hour and 7 minutes)